More Evidence of Google’s Enthusiasm for the Mobile Market
As we mentioned yesterday in Google Projects Mobile Ad Rates to Pass PC Ad Rates, Google is anticipating higher ad rates for mobile than PC. According to Google Expects Big Things From Future of Mobile Technology by Michael Barkoviak (Daily Tech), “The company said it has seen a significant increase in search traffic on phones as wireless service providers continue to market data plans to subscribers.” This may lead companies to rethink their existing limited budgets for mobile marketing.
