Google Projects Mobile Ad Rates to Pass PC Ad Rates
The mobile web is growing. Fast. Companies are spending their ad dollars to market the mobile user, so much so that Google is predicting that ad rates in the mobile sphere will surpass those of the PC.
Reuters, in its article Google sees mobile ad rates passing PC rates, states that Google doesn’t have a hard date on when this will happen, but if Google mobile search numbers increase like they have been, we may see the switch sooner than later.