There’s been a lot of discussion of late over the “Apple doesn’t/won’t support Flash” topic. Thanks to my personal Buddha, Paul Eng, for alerting me to Steve Job’s explanation in Thoughts on Flash. I won’t summarize the article here, so read it for yourself. Jobs closes with his 2 cents for Adobe: “New open standards created in the mobile era, such as HTML5, will win on mobile devices (and PCs too). Perhaps Adobe should focus more on creating great HTML5 tools for the future, and less on criticizing Apple for leaving the past behind.”
Coupon clipping has been around since 1887 when, according to The History of Coupons and Promotional Codes, one of the partners of Coca-Cola helped launch the company into the public eye by using the first coupon as an innovative advertising technique. Since then, coupons have become a popular marketing tool and a vehicle through which millions of families save money. Although paper coupons are still around today, the proliferation of the Internet and e-commerce has created a need for online printable coupons and promotion codes. In her article, Web Coupons Know Lots About You, and They Tell, Stephanie Clifford, explains the emerging technology of coupons best when she says, “A new breed of coupon, printed from the Internet or sent to mobile phones, is packed with information about the customer who uses it.”
Today, innovative companies like RevTrax are making coupons work for retailers by providing information about the coupon holder. For example, the information contained in RevTrax’s smart coupons allows its retailers to learn about their demographic and how they shop. Additionally, retailers can now test marketing strategies on a small customer base before spending thousands or millions of dollars on a huge advertising campaign. Then, once a full-fledge marketing plan is launched retailers can get direct feedback on how well their marketing plan is working. Finally, it allows retailers to connect with customers on a more personal level, by sending customer-specific follow-up offers or a simple thank-you note.
Loss of anonymity is a worry that many people have with these smart coupons. However, the benefits can be great. Instead of receiving a lot of coupons to places you never shop, the goal of smart coupons is to deliver them only to people who will use them. Moreover, if a company sees that you love to buy a certain brand of shoes, they could send you a coupon when a shipment of that brand of shoes is comes in. Not only will this drive traffic into the store, it benefits the customer with insider knowledge and a discount to boot.
As an avid shopper, I would gladly give up some information about myself and my shopping habits in order to get a great deal on a product I really want or need. What do you think about smart coupons?
Has the long-running rivalry between Steven Jobs and Adobe Flash finally come to a head? Although no law suit is currently pending, rumors of a possible law suit spread like wildfire after Apple changed its SDK language; thereby keeping Flash off iPhone and iPad platforms. While neither party is commenting about the potential suit, the relationship between Apple and Adobe has been contentious for quite some time. This is evidenced in Mel Martin’s article, Rumor: Adobe to sue Apple over SDK rules, where Jobs called Adobe “‘buggy,’ littered with security holes, and a ‘CPU hog.’”
Further evidence of their tumultuous relationship appears in Cade Metz’s article, Adobe to sue Apple ‘within weeks,’ says report, which quotes Adobe platform evangelist Lee Brimelow as telling Apple to “Go screw yourself.”
For now, only time will tell if anything will come of these rumors or even under what basis Adobe could sue Apple. What we can be sure of is a law suit will take years before there is a final resolution.
Still lots of buzz about the WePad, and finally there’s a YouTube Channel so you can see it in action. Without any voice over instructions of what’s going on, you don’t get any in-depth insight into the functionality or interface, but the video does show it in action. I like you you can either use a mouse or touch screen thanks to the USB port, and I imagine the same goes for a keyboard. I also like the right-side thumbnail showing the entire canvas and where you are as you scroll.
And no, we still don’t have info on pricing or a launch date, although a “well-known reporter” is due to test run the WePad later this month. Stay tuned for more info.
Although five years ago there was no app industry, today the app economy is growing rapidly and could top $20 billion in just a couple of years, says Wendy Kaufman, author of Mobile Apps Market Scales Up From Zero To Billions. But if roughly 80% of all apps are free and most of the others cost 99 cents, how does the app industry make any money at all? Read Kaufman’s article to learn more about it.
In the past, parents did not have to worry about stranger danger in their homes. Today, any semi-computer savvy strangers can virtually enter your home at anytime. This is why it is so important to monitor our children when they are surfing the Internet. That is why Daily Biz Site’s article, Online Safety For Kids: Here Are Some Great Tips is so important. Read this article to learn how to keep you children safe online.